 |
 |
 |
Why are Publishers So Bad at Marketing?, 20+ Revenue-Generating Ideas for Your Website
Why are Publishers So Bad at Marketing?: In the past, publishers could get away with not marketing. Heck, why not? We had the names and the content...shouldn't that be enough? Well, not anymore. Joe Pulizzi will talk through crucial tactics you should be using right now to market your products, services and expertise to your customers. Joe will share examples of leveraging social media, email newsletters, blogging and using free online tools to capture the attention of your advertisers and position your company as more than just space peddlers.
20+ Revenue-Generating Ideas for Your Website: Some are obvious, some are completely out of the box. Content-marketing guru Joe Pulizzi will spend 2 minutes on each idea to help you grow your online publishing business. We guarantee that you will come away with at least three workable ideas that will help you generate more 2010 revenue.
"Joltin" Joe Pulizzi
Founder/Chief Content Officer, Junta 42
|
Now: Joe is founder and chief content officer for Junta 42, a content marketing/custom publishing online resource. Voted American Business Media's 'Custom Media Innovator of the Year', he is also president of Z Squared Media, a content marketing consulting firm for marketers and publishers
Past life: As VP of custom media for Penton Media, Joe developed custom communication programs for top-level b-to-b brands including the Chicago Mercantile Exchange, Rockwell Automation, Federal Signal and the American Red Cross.
Website: www.junta42.com
(Back to All Speakers) |
|
|
|
