Niche Magazine Conference Speakers
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Michael "Quicksilver" AlcamoPresidentM.C. Alcamo & Co. Inc. Now: Michael Alcamo runs M.C. Alcamo & Co., Inc., a media investment bank that sources and closes business sales for owners, including many B2B & B2C media and event clients. Under his coaching, clients give compelling management presentations. Past life: Michael has led successful investments in email technologies, a high-end regional publishing group, and a guidebook publisher. At 12 Michael enjoyed early success in sales at Newsday. “Knock on doors and give your pitch when it’s snowing,” he says. “They can’t say no when you’re covered in snow.” Publisher Peer-to-Peer Roundtables: Selling Your Media Company |
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Mike "Doc Savage" BannanCOOIDEA Fitness Journal Now: Mike is COO of IDEA Health & Fitness Association, the world's largest membership organization of fitness professionals. Mike's focus with IDEA is exclusively digital. IDEAfit.com contains over 5,000 articles, hundreds of streaming videos, and an online learning center. Mike increased site visitors, engagement, and conversion 300% in just two years. Past life: Mike has a broad range of experience and has led two Inc. 500 companies. The Great and Powerful OZ Tells Past, Present, and Future of Niche Publishing! |
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Joe "Iceman" ChaPresidentHipzone Inc. Now: Joe Cha is the President of HIPZONE, and integrated media production systems provider with offices in Los Angeles, San Francisco, and Shanghai. Past Life: Joe has extensive experience developing new media workflow strategies. He has served as President of QuebecorWorld Premeida, VP of Strategy for Yahoo! Inc., and Founder/CEO of XUMA. Publisher Peer-to-Peer Roundtables: Digital-Only Publications |
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Kathie "Dazzler" CrauwelsDirector, Strategic CommunicationsHoneywell Aerospace Now: As Director of Strategic Communications at Honeywell Aerospace in Phoenix, Kathie Crauwels prepares high level integrated communications campaigns across the communication disciplines. Past Life: Kathie is a veteran of marketing and communications and has been with Honeywell for 23 years. Media Buyer Steel Cage Match |
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Ryan "Spider-Man" DohrnPresident360 Ad Sales Training & Strategy Now: Ryan is President of 360 Ad Sales Training, an internet & sales consulting firm focused on developing print and online revenue strategies for magazine publishers. Past Life: As General Manager for Morris Magazines Interactive Ryan managed the web strategy and online operations of 14 publications. Online Revenue Mania Marathon Advertising & Sponsorship Pricing - It's Not Rocket Science (or is it?) |
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Mary Jean "Firestar" FlamerPresidentThe Dorfman Group Now: As President of the Dorfman Group, Mary Jean Flamer has consulted for top Arizona ad agencies and has planned and bought media for a variety of clients. Past Life: Mary Jean's 30 years of experience is well rounded by stints in New York, San Diego and Los Angeles, working for high-profile advertising agencies and companies such as BBDO, Ted Bates (now Saatchi), Chiat/Day, Western International Media/LA (now Initiative) and CBS. Media Buyer Steel Cage Match |
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Jill "Catwoman" HoffmanSr. Director, Marketing & MediaScott's Marketplace Now: Jill is the Sr. Director of Marketing for Scott's Marketplace. Currently in beta, Scott's Marketplace will be the place to shop local businesses online. Past Life: Jill spent 15 years in the publishing industry, beginning her career with three years in the audience development department at Crain's Chicago Business. She then moved to Cities West Publishing, publisher of PHOENIX magazine and Phoenix Home & Garden, where she spent 5 1/2 years as the Marketing Director and nearly 7 years as the Audience Development Director. Never Fear - Online Audience Development is Here! |
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Win "Adam Strange" HoldenPublisherArizona Highways Now: Win Holden is publisher of Arizona Highways, an internationally acclaimed travel magazine. Win leads book publishing, licensing, e-commerce, product development, catalog marketing, and retailing activities centered on the magazine. Past Life: Win has held management positions at MAC America Communications, Inc.; PHOENIX Magazine; and Phillips-Ramsey Advertising & Public Relations. It's a Bird! It's a Plane! It's Untapped Niche Revenue! |
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Carl "Batman" LandauGrand PoobahNiche Media Now: He started the wildly successful "Publishers Only" Niche Magazine Conference in 2007 And the fast-growing Niche Digital Conference in 2009. Carl became famous 15 years ago for sending cats in the mail and has taught his Camp Niche ad sales seminars to over 3,000 ad sales professionals. This has given him unique insight into the needs of the small-to-medium niche publishers. Past Life: Carl Landau made millions starting and selling five niche magazines and two conferences & trade shows in both the consumer and B-to-B publishing worlds. Dynamic Duo B2B Event Q&A |
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Cris "Mr. Incredible" LevyManaging PartnerEncore Media Partners Now: In his role at Encore, Cris collaborates with AFM, the world’s largest trade show for the motion picture industry, and numerous other events on the development and execution of U.S. and international marketing strategy, and new revenue development initiatives. Past Life: Cris started his career with COMDEX, which at the time was the largest trade show in the U.S. Over the past 20 years, Chris has promoted 100s of local, national and global trade and consumer shows, and directed the investment of millions of dollars in attendee acquisition campaigns across all media platforms. Event Strategy with Super Powers!!! |
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Sam "Human Torch" LippmanPresidentLippman Connects Now: Sam Lippman helps convention and exhibition executives with their strategic planning, marketing, management, and understanding their market position. Since 2001 Sam has produced and marketed 48 niche events. Past Life: Sam managed mega-shows such as CES, PRINT GRAPH EXPO, and the National Computer Conference. Targeted Niche Events Give You Wings!! |
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Scott "Captain America" McCaffertyManaging DirectorWTWH Media / Design World Now: Scott McCafferty co-founded WTWH Media with Mike Emich in 2006. They now publish 30-plus technical niche web sites as well as 3 print titles serving the design engineering and renewable energy markets with revenues of $6m. He may operate in traditional niche markets, but there isn't anything WTWH Media does that is traditional! Past: Prior to launching WTWH Media, Scott operated an independent media rep agency serving the western region representing titles from telecommunications to design engineering. 12 1/2 Things All Great Niche Media Companies Do Right |
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Nancy "Wonder Woman" O'BrienConference Director & Ad Sales GuruAviation International News Now: Nancy is the Niche Magazine Conference Director and the Associate Publisher (and ad sales superstar!) for Aviation International News. She also co-teaches the Camp Niche Ad Sales Jamboree. Past Life: She's a b-to-b publishing vet and previously worked at Petroleum Engineer, Oil & Gas Journal, and Electric Light & Power. She has been involved with aviation publications for the past 20 years. She was the publisher of Phillips Business Aviation Maintenance for 11 years. Media Buyer Steel Cage Match |
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Mitchell "Conan" OlszewskiAdvertising SpecialistMilwaukee Magazine Now: Mitchell is an innovative sales representative at Milwaukee Magazine. Mitchell brings his new media sales techniques and client-centric marketing model to Milwaukee Magazine including personal branding, healthy rapport building, increased advertiser response through print, photography, video, and social media. Past Life: Mitchell developed his skills at a local advertising agency GT Creative as a project manager, leading creative teams to produce a plethora of marketing and advertising services. Bringing (Print) Sexy Back |
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Fred "Machine Man" ParryPublisherInside Columbia Now: Fred Parry is president and publisher of Inside Columbia, Inside Columbia’s PRIME, and Inside Columbia’s CEO. He is a branding and events wizard and in 2010 was named by Folio magazine as one of the top 40 individuals to watch in the publishing industry. Past Life: Fred founded of several mid-Missouri publications including the Columbia Business Times, Columbia Home, Jefferson City Business Times, and Jefferson City Home. He currently serves as the president of the Missouri Association of Publications and is on the board of the national City and Regional Magazine Association. Recruiting (and Retaining!) the Rockstar Salesperson |
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Joe "Flash" PulizziFounderContent Marketing Institute Now: Joe Pulizzi is Founder of the Content Marketing Institute. He is an author, speaker, and strategist for content marketing. He created the Content Marketing World event, and Chief Content Officer magazine. Joe is also CEO of SocialTract, a blogging service, and co-authored Get Content Get Customers. Past life: As VP of custom media for Penton Media, Joe developed custom communication programs for top-level b-to-b brands including the Chicago Mercantile Exchange, Rockwell Automation, Federal Signal and the American Red Cross. How to Launch a Multi-Million Dollar Publishing Empire 5 Lessons I Learned Launching My First Event + Supercharged Event Content Marketing |
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Jeffrey "Wolverine" RohrsVP, Marketing Research & EducationExactTarget Now: A recovering attorney, bacon-lover & Cleveland sports victim, Jeff Rohrs leads the Marketing Research & Education Group at ExactTarget. In this capacity, Jeff co-authors the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series—an ongoing examination of how today’s online consumers interact with brands through digital channels such as email, Facebook, and Twitter. Past Life: Jeff also spearheads ExactTarget’s Connections User Conference programming and SUBSCRIBERS RULE! philosophy. Content Marketing + Niche Audiences = Superpowers |
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Ray "The Thing" ShawSr. Vice PresidentMagNet Now Ray Shaw is Sr. Vice President of Business Services at MagNet, where he is responsible for publisher newsstand growth and profitability. MagNet is the newsstand industry's only complete data resource for all of the U.S. and Canada. Past Life: Ray has over 30 years in the newsstand business, assisting and leading newsstand efforts as a Vice President for one of the industries major distribution and marketing companies, DSI. During this tenure he was responsible for newsstand strategy and implementation for many major publishers like American Media Inc., Hearst, Newsweek and Rodale Press to name a few. Publisher Peer-to-Peer Roundtables: Newsstand |
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Marcus "Superman" SheridanPresidentThe Sales Lion Now: Marcus Sheridan leads The Sales Lion, a sales and marketing blog that focuses on inbound and content marketing. His marketing strategies have made the website of his swimming pool business the most visited swimming pool site in the world! Check out Marcus' story. Past Life: Marcus Sheridan used inbound marketing innovations to turn a swimming pool installation business started from the back of a truck into one of the largest pool installers in the US. Niche Content Marketing Revolution |
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Lisa "Wasp" SifuentesAccount ManagerBDN Aerospace Marketing Now: Lisa is Account Manager at BDN Aerospace Marketing, a marketing agency specializing in the Aerospace industry. She handles both advertising and trade shows. Marketing is her passion and enjoys all the challenges that come with it. Past Life: Lisa has spent the past 12 years working in marketing in various roles in the aerospace industry. She began as a Marketing Coordinator for Bearing Inspection, Inc., later Timken, in 2001. Media Buyer Steel Cage Match |
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Andy "Plastic Man" SmithDirector of MarketingCreative age Now: As director of marketing for Creative Age Publications, Andy Smith has directed the development of more than a dozen websites, including e-commerce and SEO. He manages email and social media initiatives that drive web traffic, merchandise sales, subscriptions (print and digital), app downloads and record trade show attendance. Past Life: Andy has marketed, sold or advocated public education, tech and telecom, adult degree education and online businesses large and small, including products as diverse as colored contact lenses, megaphones and used police cars. Never Fear - Online Audience Development is Here! |
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Jim "Aquaman" ZielinskiFounderZielinski Financial Advisors, LLC Now: Jim Zielinski is founder of Zielinski Financial Advisors, LLC, an independent financial consultancy. The firm's focus is on acquisitions, bank financing, profit and performance improvement, and preparing your company for sale. Past Life: Jim worked in banking and equity investing at Chase Manhattan Bank, N.A. and Bankers Trust Company for over 20 years.In 1997, Jim became CFO for Hanley Wood, LLC, a business to business media company, where he was an owner, director, and executive directing the financial affairs of the company until its sale in 2005. Jim is a member of the Board of Managers of Virgo Publishing, LLC, Athletic Business Publications, and MedTech Media. Mo' Money! Cost Saving Strategies for Publishers |
