When Advertisers Need More: The New "Value Selling" Approach
Session Number:
7
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Publisher Track Speaker(s):
Time slot:
February 28, 2012 1:30pm - 2:30pm | There's no denying it: sales is changing. Back in the day, consultative sales was the name of the game. But in a digital environment, your advertisers are starting to look a lot like publishers -- creating content and successfully executing their own media strategy. New rules require a new sales model! Stewart Day will take you step-by-step through the "value selling" approach, giving you the tools you need to manage client expectations and build profitable partnerships. |
