Mini-Keynote: The Great Oz of Social Media: Myths Debunked and Strategies Foretold!

Tim McMullen runs one of the most creative integrated marketing agencies in the country (we're just lucky he happens to live in Nashville). He's been way above the learning curve in implementing social media programs for over 10 years...Too many publishers let social media anxiety get the best of them. In this rapid-fire mini-keynote, Tim will dispel the 5 main myths about social media; demonstrate how to leverage your existing readership to drive significant numbers of new readers; and present concrete ideas to leverage your database and content to create new opportunities for revenue.