You know it. The digital world has made the dynamic between publishers
and media buyers even more complicated with buyers requiring detailed
and varied data from publishers about their online programs. Never fear,
niche publishers, the "steel cage match" is here! Get the inside skinny
on what media buyers are looking for when evaluating niche media. To
give you some help in navigating these important relationships, we're
bringing in three terrific local media buyers from Nashville agencies to shed some light on the age-old battle of
publisher versus media buyer. you'll hear candid comments about what
publishers do right (and wrong!). Ask that burning media buyer question
that has been bugging you for years!
