Evolution! The New World of Audience Development

It wasn’t too long ago that publishers’ attention was focused on building circulation. Send out subscription offers. Gather request cards. Buy a list. Simple steps, right? But with today’s ever increasing media brand extensions, publishers need to build audience for web sites, e-newsletters, events, social media channels and more. Peter Black will moderate our panel of audience development experts. Learn about challenges and solutions, including tactics anyone can use.