The success of anything you do on the web is based on "conversion": getting someone to do what you want them to do. Like subscribing to your magazine, buying a book, or signing up for an e-newsletter. Mike will share the 5 key factors that affect conversion gleaned after hundreds of head-to-head tests. Understanding these factors has increased IDEA's conversions by more than 300%, with specific campaigns seeing more than a 1,000% increase. Mike will share the secrets that work and leave you with conversion ideas you can start implementing as soon as you get back home.
