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| Monday, February 1 - Day #1 |
General Sessions AM
9:30 - 10:30 AM
Print Centric to 360 Media Company
Money Ball for Small Niche Magazine Publishers
Print Centric to 360 Media Co.:Fearful of being shut out? Kimberly Porrazzo, Chief Content Officer of California-based Churm Media, has expanded their lineup of media channels to take Churm Media from print-centric to a 360-degree media company in one of the most competitive markets anywhere. Kimberly and the rest of the Churm Media team continue to swing for the fences to win advertisers and grow revenues.
Ad Sales Management--it's a Whole New Ball Game!
Motivating Your Ad Sales Team to Sell New Media Sources
The old print-only model is dead. You need to fire up your ad sales team to sell media sources that may be new to them: digital, research, custom publishing and more! Ralph Monti, President of Special Interest Media, will share 3 case studies of successful sales models that worked. The pro and cons of each example will lead you to the model that works best for YOUR media company.
Search Engine Optimization (SEO)
A Little SEO Knowledge will Create "Standing Room Only" Sites!
Cimarron Buser will guide you through "free search" SEO and "paid search" SEM (Search Engine Marketing) to increase
traffic to your site. He'll go through it all from getting your site "Google Ready" to how to use existing free tools to optimize performance. Understand when it makes sense to spend
money on SEM, along with how to do most of the lifting
yourself for free. If you need assistance, Cimarron will point
you in the right direction as to how to find the best
partners to reach your SEO goals.
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11:00
AM - Noon
Why are Publishers So Bad at Marketing?
Take the Advice You Give Your Advertisers-You Need to Market Your Magazine!
In the past, publishers could get away with not marketing. Heck, why not? We had the names and the content...shouldn't that be enough? Well, not anymore. Joe Pulizzi will talk through crucial tactics you should be using right now to market your products, services and expertise to your customers. Joe will share examples of leveraging social media, email newsletters, blogging and using free online tools to capture the attention of your advertisers and position your company as more than just space peddlers.
Social Media Strategies
New Media + Social Media = New Revenues
Prest-o, change-o... media is changing before our eyes! And harnessing the power of social media and using it to help you grow your publishing business is more puzzling than ever. Paul Barron has been helping lead the social media charge for years and will help niche publishers take control of the new media future! We'll delve deep into the secrets of social media though real life case studies to show how small-time media companies can make it big on the back of social media!
B2B Audience Development
Out of the Basement and Under the Bright Lights!
A few years ago at circulation departments across publishing companies, AJAX was a detergent, spiders were insects and
the web was the work of the spiders. Times have changed
and circulation departments are now in charge of audience development. What does it all mean? In this session Tom Lorge will teach you how to transform yourself and your staff into a brand-based marketing machine that can measure audience interaction across all platforms subscribers use for their informational needs and how to market efficiently as a brand.
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Niche Magazine Conference - Non-Traditional Key Note Lunch
Noon-1:30
Nick Palazzo, Co-Founder & Co-CEO, STACK
Transforming a Niche Magazine to an Online Video Monster!
 After cooking up the concept for STACK in his dorm room at Harvard in 2003, Nick Palazzo took a gamble, upset his parents and instead of heading to Wall Street, launched STACK Magazine. Today, Nick oversees a diversified multimedia company with interests in publishing, digital media and online video. Quickly realizing a magazine was not a business in and of itself, Nick focused on developing a strategy that would transform his company from a niche magazine to a online video monster that rivals Sports Illustrated and Men's Health.
STACK is a leading provider of original "how-to" information, inspiring and engaging active, young males. The publishing unit includes the company's flagship publication, STACK (800,000 circulation), periodic special issues and a line of books. The Internet unit includes STACK.com and STACK Media, one of the top sports properties on the Internet, with an average of more than 4 million monthly unique visitors. |
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Workshops PM
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1:30 - 2:45 PM
Paid Content
I've Seen the Future & It's Full of Paid Content $
The old model of making the majority of your money through advertising is falling by the wayside. If you're depending on
advertising revenue alone--it's going to be a tough go. The new wave of revenue is going to be paid content. Yep, you
got it - your readers are going to be paying for what they want. Publishing exec extraordinaire Don Pazour will show you how to make the most of your content by selling once, repackaging, and reselling again and again in a variety of formats.
Ad Sales Management Q & A
Coffee is Only for Closers!
Remember the movie Glen Gary, Glen Ross? What a scary group of sales characters! How do you whip 'em into shape? Bring your toughest questions and Ralph Monti & Steve Churm will help you get the most out of your team. Whatever you need to know about incentivizing, digital, recruiting, training, account structure, affordable CRM tools, compensation, motivation, and more -- these guys have it at their fingertips!
E-Newsletter Mania! Catch It!!!
Niche Publishers' New Cash Cow
A well-executed e-newsletter program can be a huge cash cow for niche publishers. Todd Smart will give you 3 steps to help you milk the most out of this simple tool: 1. Get serious lift through use of video in your e-newsletter. 2. Attract big chunks of cash through email list rental. 3. CPM + Pay-per-call + Pay-per-click: Other revenue sources that can supercharge advertising revenue.
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3:15 - 4:30 PM
Peer-to-Peer Round Table!
Learn from Magazine Publishers just like YOU!
One highlight of the Niche Magazine Conference is the
incredible conversations publishers have with their fellow
publishers. Everyone attending has great successes (and
disasters) that they're willing to share. Based on past attendee suggestions, we've created a complete session of round tables with your fellow publishers. We're breaking down the groups by B2B and Consumer titles and size of publishing company. Each roundtable will have a "coach" to keep the discussion on point.
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| Tuesday, February 2 - Day #2 |
General Sessions AM
9:30 - 10:30 AM
Social Media Bootcamp
Social Media is Not for Kids!
Following on his wildly successful keynote at the Niche Digital Conference, Dan McCarthy is rolling his shirtsleeves up and showing niche publishers the social media ropes. Get special detailed training about how to get you (and your team) working with social media tools quickly and painlessly. From using your blog as a jumping off point to getting your staff using Facebook, Twitter, LinkedIn like pros, this is a practical, hands-on session with your social media drill sergeant.
20+ Revenue Generating Ideas for Your Website
Practical Ideas to Super Charge Your Website
Some are obvious, some are completely out of the box. Content-marketing guru Joe Pulizzi will spend 2 minutes on each idea to help you grow your online publishing business. We guarantee that you will come away with at least three workable ideas that will help you generate more 2010 revenue.
Design-O-Rama
Free Evaluation of your Magazine and Digital Property Design
We're incredibly lucky to have two design gurus in one room to critique your magazine and online magazines and e-newsletters. Both Debbie Bates-Schrott and Jim Nissen focus in on elements that help sell your magazine. They understand limited budgets and will give practical helpful advice that makes a big difference. We'll be asking you to submit your samples in advance.
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11:00 AM - Noon
5 Reports that Can Save Your Business
The Successful Publisher Quantifies Everything!
Mitch Rouda will give you a rapid-fire review of best practices for the five management reports you can't live without. Key Performance Indicator Dashboard? Online Analytics Summary& Sound scary and difficult, but they're not! You'll see real-live worksheets you can use to help manage your business the professional way. These tools provide early warning of significant changes in your business conditions, and used properly, will guide your entire company's priorities for action.
Niche Your Niche
Generate NEW Revenue that's Right Underneath your Niche Nose.
Create new revenue streams out of what you already have!
David Shaw will help you take full advantage of your publication's assets -- from custom publishing, content repackaging
and reprints to list rental and webinars. We're throwing in
everything but the kitchen sink here to get you energized
with 9 concrete new revenue programs you can start tomorrow!
Digital Editions
Yes, There are $ Opportunities in the Digital World!
There is a big digital world out there! So where do you start
when beginning to evaluate all the digital edition offerings? Digital expert Greg Fine explores how "digital editions" can bring a great magazine experience to your reader, offer new revenue opportunities, and fit into your overall business strategy.
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Workshops PM
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Media Buyers Speak Out
Steel Cage Match with Your Friendly Media Buyers!
Every publisher has spent their share of time with clenched teeth and fist over a media buyer's decision (or lack of decision!) And the digital world has made this dynamic even more complicated, with buyers
requiring detailed and varied data from publishers about their
online programs. To give you some help in navigating these relationships, we're bring in three media buyers to shed some light on the age-old battle of publisher versus media buyer. You'll hear
candid comments about what publishers do right (and wrong!).
Consumer Circulation
Direct Mail & Lots More: This Worked, That Didn't
Greg Wolfe, President of Circulation Specialists will showcase an entire session of case studies. He will show great examples of direct mail samples, renewal series, inserts, online and more with results that are fascinating. (Amazingly, you'll probably learn more from the failures.) You can submit your efforts in advance for a quick review.
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Web-O-Rama
Website Critique Madness!
Yes, our resident digital guru Ryan Dohrn is back once again for one of the most popular sessions at the conference. Ryan will review attendees' websites, looking at everything from usability, design & architecture to monetization and functionality, in this focused and super-entertaining session.
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