 |
 |
2009 Sessions coming soon!
(2008 sample shown below)
Tee Times
| Monday, February 25th Day #1 |
General Sessions AM
 |
* 9:30-10:30 |
 Ad Sales Management
How to Build Todays Ad Sales Team
Building a great sales team is tricky business. Experienced publishers know that managing a sales team is like herding cats. Dan Ambrose has been head cat herder/publishing executive for 14 years. He will show you the latest method for tracking, motivating and compensating your sales team. In addition, youll receive tips on managing your sales staffs print vs. on-line efforts. Build a team that is happy and competitive all at the same time.
Electronic Media Introduction
Times are A-Changing Fast!
Who would have ever thought that Google would outpace Microsoft or that Apple would outthink the music industry? Were lucky to have Paul Barron and his 15 years of high-tech experience to guide us through the New Media maze. Paul will take us through the process of creating affordable websites, blogs, podcasts, videos and much more!
Circulation B2B
The 800 lb. Gorilla in the Room
Circulation is the least talked about and least understood of the publishing triumvirate
of Editorial, Advertising, and Circulation. Tom Lorge will break down the circulation essentials including list acquisition and audience
development, building an e-mail list, billing efforts, telemarketing, and customer service. Walk away with strategies you can apply immediately
to help build and develop your B2B circulation.
|
|
|
|
 |
* 11:00-Noon |
Events
Super-Targeted and Super-Profitable
Ka-ching!! Its all about leveraging the good will of your magazine into well-targeted, super-profitable events. Mike Bannan runs several incredibly successful events ranging from a large exhibitor convention
down to smaller and highly profitable
sponsored conferences. Hell guide you through event financials, operations, promotion, sponsors, speakers, staffing, venue selection, negotiations, parties, and lots more! Hell even teach you what a Thunderlizard is.
Integrated Sales Programs
Integrated, Synergistic, Multi-level Engagement, Gobbledygook! Are Clients Smart Enough for this?
Integrated sales means: leveraging your customer relationships to increase revenue per account to become more important to your customers. It will make your packages more effective for your advertisers on a dollar-for-dollar basis and secure your revenue stream. Dan Ambrose simplifies multimedia sales and created Hybrid Media Strategy to explain how internet media fits with print properties and events you are already operating. Here well look at how to make your customers feel smart so theyll buy what youre selling.
Niche Newsstand Strategies
How to Sell Your Specialty Title
Nick Singh will teach you the secrets behind the crazy world of consumer circulation. Youll learn how to work with distributors, wholesalers and retailers to get maximum distribution and minimize your risk. Nick has worked exclusively on niche titles and he will help you create a full year marketing strategy based on category
analyses, trending, competitive data and specialty retailer opportunities.
|
Niche Magazine Conference
Non-Traditional Key Note Lunch
Noon-1:30
My Year of Hell and Glory Converting to Rich Media
All niche publishers have to face the inevitable demon&converting to rich media. Steve Churm and his staff rolled up their sleeves in 2007 and launched or redeveloped
eight websites in 13 months to handle video, audio, social networking and micro-sites for advertisers. Battered, bruised and lighter in the wallet, Steve will tell all the disaster and success stories involved in this publishing adventure. The investment involved lots of money, consultants, and high-tech tools (not to mention food, Red Bull and begging). Hold on to your dessert fork while you listen to harrowing tales of Steves journey. |
|
 |
|
| |
Workshops PM
|
 |
* 1:30-3:00 |
Ad Sales Management Panel
Herding Cats Continued
Well cover the wild world of ad sales management.
Our panel includes perspectives from Chris Schreiver (association and B2B), Phillis Spence (regional publications) and Mike Obert (national publications). Topics include: recruiting ideas, training, account structure, software tools, empowering strategies, compensation packages, motivational
techniques, and how to maintain the difficult balance of creating a fun but competitive sales culture.
Events Panel
Events Are Money Making Machines!
Were offering a complete range of events tied to your magazine. Panel experts Mike Bannan, Paul Barron, and Bill Bowman represent experience ranging from conferences for health and fitness professionals to casual restaurant owners to consumer city events. They will even offer high-tech events where your attendees can view it all on their computer screens. Youll take a dozen event ideas home that will dramatically improve your bottom line big time!
Selling Your Magazine
Becoming a Millionaire 101
What is your magazine/event/website worth in the marketplace? Even if you are only thinking about a sale down the road, you need to know how the market values your print, online, and event products. Regina Starr Ridley has bought and sold over a dozen magazine properties while serving as a group president at Miller Freeman/CMP Media. She will share with you what todays buyers of midsize media products are looking for so you can prepare for the best possible valuation. Topics to be covered include operational strategies for maximizing valuation, putting together a multiyear operational plan, identifying and appealing to potential buyers, the art of negotiation, and setting up the sale for post-acquisition success. Regina will also touch on the flip side: buying properties that fit and support your portfolio.
Free Regional Publications
Successful Structures in this Growing Niche
Free distribution used to be considered a dirty word by media buyers. Its your job to educate advertisers as to the value of your free publication and the unique audience you serve. Todd Kotlarek and Steve Churm, both experienced free distribution junkies, will provide a dozen super-charged, revenue generating ideas and unique distribution strategies
for this hot market!
|
|
|
|
 |
* 3:30-5:00 |
Media Buyers Speak Out!
Maybe Its Me and Not You?
Every publisher has spent their share of time with clenched teeth and fist over a media buyers decision or lack there of. Why didnt they pick my magazine? Why dont they call me back? Were bringing in three media buyers in to shed some light onto the age-old battle of publisher vs. media buyer. Thom Singer brings a wealth of B2B experience, Lisa Hill is a media planner for a large ad agency, and Ed Cohen has vast experience from a company media buyers perspective. Youll hear candid comments about what publishers do right and wrong in their communications with media buyers regarding print and on-line buys.
Expanding Your Magazine into a Media Company: The Workshop
Building Synergy and Revenue from Your Magazine Property
Is your magazine all it could be? Your magazine
is chugging along, but you know there has to be more. Rather than just concentrating
on getting the next issue out you need to stop the madness and come up with a long-term plan: First, help your bottom line immediately by exploring ancillary revenue streamslist rental, one-shot special issues, directories, back issue sales, events, white papers, contests, books, and all the new media options that are available. Then you can look at your media companys future in the long-term. This means finding consultants, examining your financials, figuring out what areas of the company are the most and least profitable, and deciding where to expand and where to cut back. Our experienced publisher Mike Obert, VP of Sales and Marketing for Beckett Media, will guide you through it all and help you prioritize a bright future for your media company.
Integrated Sales Programs Panel
Cant We All Just Get Along?
The debate between selling print and on-line advertising continues regarding the advantages
of mediums, best sales tactics, pricing, statistics, research, and a whole laundry list that can give you palpitations. Its really not that difficult. Dan Ambrose, Bob Fincher, and Chris Schriever are our three integrated program experts with a wealth of experience. They will lay it all out for you and you can fire away with your burning multi-level questions. At the end, we will all become best friends and sing Kumbaya!
Circulation Advanced Panel
How to Beat the Postal Increase and other Stupid Circ Tricks
Whats got you down more, the price of gas or the price of postage? If you are a magazine
publisher, youre ready to go postal. This workshop will teach you how to work with the USPS to increase deliverability and decrease costs. Can you say co-mailing, drop-shipping, and co-palletization? Jerry Okabe will head up this workshop with Tom Lorge and Nick Singh to teach you the latest tricks regarding fulfillment, free distribution through news boxes, and how to maximize your distribution with digital versions. Plus, youll learn about the audit process and how to make your distribution count!
|
| Tuesday, February 26th Day #2 |
General Sessions AM
 |
* 9:30-10:30 |
Expanding Your Magazine into a Media Company
Your Next Step Could Be a Big One.
Do you publish either one or two expanding magazines with companion websites and are you trying to figure out where to go from here? Bob Melk will guide you through the next step to becoming a true media company. He will walk you through the process of developing your long-term plan (Revenue? Profits? Keep? Sell?) to short-term prioritizing of growth opportunities.
Hell give you an insider look at what other companies like yours have done. Youll leave this session with concrete ideas about how you can best move your company forward.
Website Mania!
Whats hot and whats not!
Ryan Dohrn is going to give you a website checklist of your sites various components.
Hes going to give you insight regarding the greatest affordable web technology and break down six key components of your site: advertising opportunities, editorial coverage, circulation fulfillment,
design, navigation, and optimization. After this web tune-up youll be good to go! Well, at least for six months.
Publishing Financials
Making Money is Fun!
Experienced publishing veteran Patricia Cameron-Loyd will lead this finance-oriented session where you will learn how to use budgets and financial statements to manage and grow your publications and your business. This practical course will discuss design of a good financial statement and budget, and how to use these tools to help make circulation, advertising rate, folio and other decisions.
Included are formats and worksheets that you can use to manage your business.
|
|
|
 |
* 11:00-Noon |
Regional Magazine Mania
How to Dominate your Local Market
Steve Churm started one little regional title in 1990 called OC METRO (Orange County, CA). Now he has seven titles, nine websites, and five consumer events. Steve will teach you how to dominate your regional market place and grow your media business. Hell include specific strategies for regional publishing such as competition, distribution, managing your sales force, and how rich mediain print and onlineis a critical component in connecting you to your local market and making money.
Custom Publishing 2008
A New Revenue Stream!
Erin Zilis will share examples from the custom publishing world of today that will inspire you to expand your offerings to current and prospective advertisers. Companies used to use print as the only vehicle to brand their content, but they are now using a more integrated approach by tying in online contentevents, podcasts, and video. And the results for your clients can be impressive. This session will also help you understand the dynamics of custom publishing and explore the various types of custom products you may never have considered, but should!
Blogging for $
Its Cool and Hip. More Importantly, It Can Lead to Easy Money.
At what point can you start making money? How much should you expect? And what are the business models and strategies at my disposal to make that money? Chas Edwards, Publisher & Chief Revenue Officer for Federated Media, works with 140 of the top independent sites online to answer these same questions and many more.
|
| |
Web-O-Rama
12:45-1:30
Tuesday at 12:45 PM internet guru Ryan Bogey-Boy Dohrn will hold a session at the 19th hole and give web tips to any publisher brave enough to submit his or her website for a quick critique. This madcap session will be both entertaining and educational. Hold onto your flag pole! |
|
 |
|
| |
Workshops PM
|
 |
* 1:30-3:00 |
Design-O-Rama
Niche Design Workshop
Designers that Understand the Business Side of Publishing? What a Concept!
Its easy to come up with designs that are beautiful. But as a publisher, you want a design that makes you money. The look and feel of your print and digital magazine has a huge impact on the newsstand, distribution racks, or in the mail box of your subscriber. Weve brought in two designers that really understand the business-side of publishing.
Were nervously bringing back Jim Nissen from SW!TCH Studio. Jim is sort of the John Daly of the graphics world. He can hit it long and deep, but you just dont want to see how he does it. Hes Mr. Print. Were balancing Jim off with John Miller from Miller 360.com. John is Mr. Digital Designer
and has a handle on Web 2.0. Hes going to guide you through the latest developments
in eye tracking, usability, user contribution, design and architecture and monetization. This should be an interesting show. Good luck to us all!
|
|
|
E-Marketing
The Future is Now!
Beth Kereszturi will teach you how to spell her name and to pronounce it Kara-story PLUS all the ins-and-outs of e-marketing today to help prepare you for the future. Shell discuss how publishers can utilize e-mail communication programs to enhance your bottom line in all segments of a publishing company. Youll learn the secret to obtaining lists, how to get your e-mail opened, what formats work best, and what to do about those nasty filters.
The WWW.RoundTable
One Last Q & A Session about Online
Whether you call it internet advertising, digital, new or rich media, its important to you. This is your last shot at asking our WWW panel of experts Ryan Dohrn, Paul Barron, and Bob Melk (the three guys that really invented the internet) that burning question youve yet to ask. This is the perfect primer before drinks at the Nichee Award party.
|
|
|
|
