Sessions

Session	Topics
Mini-Keynote: Niche is so Bright...We Gotta Wear Shades! Mike Lessiter Focused markets — and small, agile, knowledgeable staffs — represent a bright future for successful media. Mike Lessiter will take us step-by-step through his company’s unique...	niche
Mini-Keynote: Advertising Gone Niche: Develop & Monetize Your Audience Tim McMullen Tim McMullen runs redpepper, one of the most forward thinking agencies in the country when it comes to social media and integrated campaigns. He has been asked to give his perspective on how...
Evolution! The New World of Audience Development Peter Black, Rex Hammock, Brad Mehl It wasn’t too long ago that publishers’ attention was focused on building circulation. Send out subscription offers. Gather request cards. Buy a list. Simple steps, right? But with today’s ever...
Win-Win Sales Compensation Mike Obert Publishers have two questions about ad sales – how much should I pay reps and how do I motivate sales staff to provide their max effort. Mike Obert shares 15 years of ad sales management...
Online Revenue Mania Ryan Dohrn Complete revenue programs that work! Digital sales guru Ryan Dohrn will showcase six proven examples of online revenue models from magazine publishers. Find out new ways of selling social media...
Lunch & Keynote: The Future of Digital IS Print Drew Davis It's not often you hear a guy who runs a successful digital agency tell you that there's value in your print magazine, but that's exactly what Drew Davis firmly believes. Maybe it's time you...
Grow Smart, Grow Strong: Unlock Your Niche Profit Potential Dan McCarthy The exploding digital marketplace creates new opportunities and new challenges for all niche media entrepreneurs. One of the biggest challenges is how to think about the growth needs of your...
5 Key Factors to Increase Conversions Mike Bannan The success of anything you do on the web is based on "conversion": getting someone to do what you want them to do. Like subscribing to your magazine, buying a book, or signing up for an e-...
Content Marketing Kinda Rocks -- A Lot! Arjun Basu You want niche? Content marketing is all about finding niches (big and small) and profiting handsomely. And print is as important in the content marketing (ie: custom publishing) world as any...
Publisher Peer-to-Peer Roundtables - Five Hot Niche Topics: Integrated Sales, Social Media, Budgeting & Forecasting, Audience Development, Events Small, interactive roundtables on hot topics in publishing. Peer-to-peer learning and super-fun networking where YOU set the agenda. Choose the roundtable topic that most interests you.
(In)Famous Niche Speed Publishing Grab your adult beverage (or soda) of choice and get ready for a wild 45-minute ride. You will meet 15 fellow publisher-types in our magazine version of "speed dating." Sponsored by...
Breakfast Hot Topic Roundtables Get caffeinated and get ready to chew on hot topics in Publishing.
Cowboy Carl's Tuesday Round-Up Cowboy Carl shows you the ropes for Tuesday's sessions and events.
E-Marketing Expert Showdown Jeff Worcester, Will Elliott E-marketing wisdom from our expert panel. The floor is open for your questions regarding list management, response rates, e-newsletters, HTML vs text only, mobile issues, and anything else you can...
Expanding Your Brand Brainstorming! Mike Lessiter, Stewart Day, Fred Parry We've got 3 super-successful niche publishers who have expanded their businesses significantly during one of the worst recessions of our lives. How did they do it? And more importantly: how can you...
Non-Traditional Audience Development Unplugged Brad Mehl, Brad Ring Every niche publisher has an arsenal of tips and tricks to maximize newsstand revenues and build audience. Publisher Brad Ring (consumer) and Audience Development Pro, Brad Mehl (B2B) will be...
Metrics that Matter: Business Management for Publishers Jim Zielinski Learn easy and effective ways to maintain strategic, financial, and operational oversight of your company. You'll learn how to measure and track your goals to get the results that you want! Here are...
Niche Events for Fun and Profit Carl Landau, Fred Parry, Mike Bannan You've got the audience, you're got the branding--how do you leverage those to make lots of money? Events!!! Events can make 50% - 70% profit and they're fun!!! Grand Poobah Carl Landau and...
Lunch & Sponsor Give Away Our sponsors will give away amazing prizes during lunch. It will be hard to walk away without getting an iPad 2.
When Advertisers Need More: The New "Value Selling" Approach Stewart Day There's no denying it: sales is changing. Back in the day, consultative sales was the name of the game. But in a digital environment, your advertisers are starting to look a lot...
Social Media - Everything Old is New Again! Drew Davis Social media is all the rage today. But what is it? And how can niche publishers transform our businesses to really understand the value of participating and engaging online? Join Drew Davis...
Shotgun Mobile Huh? What's this? "Shotgun Mobile"? No, no... it's not a new type of mobile content delivery. This rapid-fire session gives our 5 mobile experts 7 minutes each to talk us through examples of their...
Media Buyer Steel Cage Match Nancy O'Brien, Rich Melin, Kristen Counce, Theresa Chang You know it. The digital world has made the dynamic between publishers and media buyers even more complicated with buyers requiring detailed and varied data from publishers about their online...
Niche Digital Video Explosion Atul Patel Niche publishers need to start taking advantage of the opportunity to add motion into their media mix. Digital video is exploding, and now every publisher has the ability to tap digital advertising...
Nichee Awards (Off-Site Event) The Nichee Award party is a great way to unwind after your incredible 2-day publishing experience. Grab a drink and appetizer and enjoy our wacky version of an award show at Bound'ry. Nichee...