Sessions
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"Batman" Carl's Superpowered Welcome & Orientation Carl "Batman" Landau Carl "Batman" Landau will get you pumped up and ready to get the most out of the conference. |
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Keynote: 12 1/2 Things that All Great Niche Media Companies Do Right! Scott "Captain America" McCafferty Scott McCafferty and WTWH Media are living proof that the niche media business is thriving. Scott started WTWH just 5 years ago with nothing and has built the business into a super-successful $6... |
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Bringing (Print) Sexy Back Mitchell "Conan" Olszewski Has your print lost that lovin’ feeling? Are you having difficulty competing with all the bright and shiny digital options at publishers’ disposal? Use your current software and resources to create... |
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Content Marketing + Niche Audiences = Superpowers Jeffrey "Wolverine" Rohrs If you think this whole content marketing deal is a waste of time, you're in trouble, my friend. Content Marketing combined with niche audiences will give you superpowers to the nth degree. Niche... |
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Keynote: Niche Content Marketing Revolution! Marcus "Superman" Sheridan We see you - scratching your head, asking yourself..."What's this whole content marketing thing, anyway? I'm super busy, why would I dedicate time and energy to this? And what the heck can a 'Pool... |
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Recruiting (and Retaining!) the Rockstar Salesperson Fred "Machine Man" Parry Talk to any niche publisher - they'll tell you. Recruiting a superstar salesperson may be the most critical - and most difficult - task we face. But where does the savvy publisher start? What are the... |
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Online Revenue Mania Marathon! Ryan "Spider-Man" Dohrn Ready, set, go! In this rapid-fire session, digital sales guru Ryan Dohrn will showcase 37 proven tactics to help boost your online revenue. This session will give you the biggest bang for your buck... |
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Publisher Peer-to-Peer Roundtables - Six Hot Niche Topics: Tablet Publishing, Cost-Reduction Strategies, Digital-Only, Newsstand, Sales Compensation, Selling Your Media Company Michael "Quicksilver" Alcamo, Nancy "Wonder Woman" O'Brien, Jim "Aquaman" Zielinski, Mike "Doc Savage" Bannan, Ray "The Thing" Shaw, Joe "Iceman" Cha Small, interactive roundtables on hot topics in publishing. Peer-to-peer learning and super-fun networking where YOU set the agenda. A speaker/expert will lead each group but this is a completely... |
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Niche Networking Hour This is a new take on our infamous "Speed Publishing". Grab your adult beverage of choice and get ready for a wild 45-minute ride. We'll break down the attendees into small Niche Networking Groups... |
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Superhero Welcome Reception Enjoy great food and drink while you mingle with your fellow niche publishers. There's even a Special Superhero Costume Contest with an incredible prize for the winner! This Niche Welcome... |
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Breakfast Hot Topic Roundtables Get caffeinated and get ready to chew on hot topics in Publishing. |
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Carl's Superpowerd Tuesday Round-Up Carl shows you the ropes for Tuesday's sessions and events. |
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Advertising & Sponsorship Pricing - It's Not Rocket Science (or is it?) Ryan "Spider-Man" Dohrn One of the questions publishers ask most is how much to charge advertisers. Traditional print advertising isn't too complicated. It's a matter of CPM and surveying competitive magazines for the right... |
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Event Strategy with Super Powers!!! Cris "Mr. Incredible" Levy Events can give your media company super powers, but only if the events are backed by extraordinary marketing! U.S. and international event marketer Cris Levy will share his experiences from the... |
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Mo' Money! Cost Saving Strategies for Publishers Jim "Aquaman" Zielinski We're all about giving you practical approaches to increase revenues, but there's also hidden savings in your own operation that can dramatically improve your bottom line. Don't leave money on the... |
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Never Fear, Online Audience Development is Here Andy "Plastic Man" Smith, Jill "Catwoman" Hoffman Every time you turn around there's a new set of strategies for building audience online, but how do niche publishers differentiate between fads and approaches that bring consistent results? Never... |
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Lunch & Sponsor Give Away Our sponsors will give away amazing prizes during lunch. It will be hard to walk away without getting an iPad 2. |
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How to Launch a Multi-Million Dollar Publishing Empire Joe "Flash" Pulizzi Joe Pulizzi, from the Content Marketing Institute, will share how he's created the leading publishing brand in content marketing by starting with just two nickels to rub together. From this session,... |
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It's a Bird, It's a Plane, It's Untapped Niche Revenue! Win "Adam Strange" Holden Arizona Highways Magazine has been in print since 1925 (that's 90 years to you and me!). But make no mistake, this ain't no staid print magazine but a robust media company that's cracked the code... |
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The Great and Powerful OZ Tells Past, Present, and Future of Niche Publishing! Mike "Doc Savage" Bannan In 2,000 years publishing went from chisel and clay tablets to stylus and digital tablets Today’s content must be digital, but understanding the options can be overwhelming. How can niche publishers... |
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Media Buyer Steel Cage Match Lisa "Wasp" Sifuentes, Kathie "Dazzler" Crauwels, Mary Jean "Firestar" Flamer Yep, we're bringing back this mega-popular face-off between media buyers and YOU. The range of integrated advertising options publishers now offer makes navigating the relationship with media buyers... |
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Nichee Awards (Off-Site Event) The Nichee Award party is a great way to unwind after your incredible 2-day publishing experience. Grab a drink and appetizer and enjoy our wacky version of an award show. Nichee Award entries... |
