Niche News
Where do you fit in THE TIME to create more content AND use it to engage readers via social media? I gave you three ways to do just that with things you and your editors already do in my previous post: 3 Things You’re Not Doing with Social Media (That You’re Actually Doing). Here are [...]
Digital relates to just about ALL niche publications these days, doesn’t it? Here are some recent Digital Media Updates for your niche magazine, all in one handy place in case you have been too crazy busy to do anything else except make phone calls, return one zillion emails and try to tackle that ever-growing “TO-DO” [...]
Is carefully examining and monitoring a magazine’s financial operation the FUN part of publishing? Probably not—at least for most of us. But really knowing your numbers and understanding how they interplay will help you survive and thrive in today’s ever-changing publishing landscape. By now you have most likely read our financial guru’s previous posts in [...]
What fun! You never know who you are going to get on the other end of the phone in the magazine ad sales game. I’ve found that a lot of media buyers tend to use a “quirky” personality type to get you off the phone pronto. In a previous post, I wrote about dealing with [...]
You are the editor of a small-to-medium-sized publication with a limited staff. You are already stretched thin filling the magazine. Then came your website. Then came Facebook. Twitter. Pinterest. And more. Using these social media outlets takes time, attention, and content. “Where am I going to find the content?” you ask. “Where am I going [...]
NO ONE likes cold calling. Not true! I love it! OK, so maybe you don’t like cold calling, but if you handle it right it can be a terrific opportunity instead of a dreaded chore. Cold calling is the favorite part of my selling job. I use the opportunity as a reward for a hard [...]
The thing about niche magazine publishers is that they usually don’t know many other niche magazine publishers. That makes managing organizational expenses and setting budget goals challenging – there isn’t someone else to compare yourself with. How much should you be spending on editorial or overhead? Are there easy ways to bring down other major [...]
What’s coming up next in the niche magazine world? Of course, we all want to know what to look for in the ever-changing brandscape of magazine marketing. The more we can anticipate change the better prepared we’ll be to meet the challenges and also capitalize on opportunities. In this third part of our interview with Jeff [...]
How do you determine which new media your magazine should jump into? Very often media companies venture into the vast unknown of the media frontier because they feel they have to or they will be seen as an Old Dog. (Shudder.) Or as a company that is not keeping up with the times. (Wince.) I often [...]
Many media buyers cleverly have developed QUIRKY personalities as a smoke screen to get you out of their office or off the phone as fast as possible. Sound familiar? Some of them, of course, are genuinely just weird. In any event, you need to form a strategy to deal with these personality types, build a [...]
