Niche News
It may be a bit of an overstatement, but it does seem that web designers and clients are starting to appreciate the importance of making sure that web pages and emails can be read on many different devices. This is incredibly important for niche magazine publishers – you need to be able to reach your [...]
Many niche magazines publish one editorial-focused newsletter, but there are other newsletter opportunities out there. Brainstorm how you can niche your niche even further for your readers. These super-niched out newsletters can create new revenue streams with additional advertising dollars. Experiment to find the right line-up of e-newsletter products that work for you. Try these [...]
When was the last time you really dug in to your Google Analytics? There are ways for niche magazine publishers to look at the stats to uncover hidden gems that trigger ways to increase digital revenue. Jeff Bruss, the Publishing King of numbers and Niche Digital Conference speaker, has plenty of analytics knowledge and experience [...]
We searched the globe (via our desktops—sadly no trip to Singapore or Dubrovnik planned anytime soon) for innovations, updates, and just plain quirkiness in niche publishing. Here are some current news stories we just had to share with you: SEO Gangnam Style: Deadtree Edition tells us that Google is about to become magazine publishers’ new [...]
It drives me crazy when I see publishers misuse their ad sales staff. Lots of publishers have their magazine ad sales people do all the administrative parts of the job, including mailings, chasing down ad copy, billing and even doing collections! By the way—having an ad sales person also handling the collections is the worst [...]
Technology has changed marketing and business in a fundamental way. As companies become content creators themselves and social media becomes an ever more powerful medium, publishers face more and more competition for readers’ attention. How can niche magazines make their stories (and their revenues) bigger and become an indispensable part of their readers’ lives? Social [...]
Hi y’all. I know the Niche Digital Conference is not until the end of September, but we recently took a trip to Nashville and just have to share how much I love this place. Even if you can’t join us for the conference, check out this amazing city! Seriously, Nashville is so cool. They have [...]
Not getting the e-newsletter subscribers you want? Do you feel like the whole thing needs a re-vamp but you don’t have a lot of time, energy or resources? Don’t fret. Don’t sweat. Here are 10 easy tips to make your e-newsletter better: 1. Create PDF sample files of your e-newsletters rather than forwarding a sample, [...]
If you are in advertising sales there is a good chance you run in to gatekeepers on a regular basis. Gatekeepers can deter and discourage the sales psyche, but don’t lose hope! Here are two ways to effectively deal with the gatekeepers that stand between you and that next sale: The Mike Brooks Method – [...]
In case you haven’t noticed, the business of selling advertising has changed. I remember fondly the days when selling ads meant “print” ads and the most sophisticated question was, “How many readers do you have, and what does it cost?” Now clients say, “I want a data driven understanding of the influence your readers have [...]
