2015 Sessions

Camp Niche Ad Sales Track

camp niche

camp niche                                Cat Ad

Camp Niche Like You've Never Seen It Before:
100% New Ad Sales Classes!

Bonus! New 1/2-day pre-conference workshop for new ad sales people on Monday, March 30th in Denver: Hands-On Revenue Workshop - Advanced Ad Sales: Camp Niche Uber Scouts

The full Camp Niche Ad Sales Training Program will take place March 31- April 1, 2015 in Denver as a track at the Niche Digital Conference. This Camp Niche Track is limited to the First 50 people to sign up! 

We've taught Camp Niche Ad Sales Training for 13 years to 3,000+ Magazine Publishers, Ad Directors and Ad Reps. (That's a lot!). Camp Niche Ad Sales 2.1 is 100% new material for you to develop sales success in the new media age. Anyone who signs up for the Camp Niche track will receive a complete binder and access to all the presentations online.

Top 10 Reasons to Attend Camp Niche

  1. People love Camp Niche because it's 100% specifically about MAGAZINE AD SALES in print and online!
  2. Practical. All sessions have a "how to" approach to everyday situations.
  3. Now 50% of the training is about selling online related advertising and sponsorships.
  4. Best speakers / trainers in the World! Carl, Nancy and Ryan have a combined 65 years of experience (that's 455 in cat years).
  5. Over 3,000 people have attended Camp Niche Chances are someone from your magazine or your competitor's have attended.
  6. All Niche Magazines. Geared specifically for "target audience" niche magazines that have small staff budgets but need BIG results!
  7. You'll receive a complete course binder with 200+ pages of notes from EVERY session. Here's a preview of the Camp Niche Movie.
  8. People love Camp Niche. See what campers are saying!
  9. Everything is included. You get admission to the Camp Niche ad sales track, a complete Jamboree binder, continental breakfast and lunch both days, admission to all the Niche Magazine Conference Keynotes and 2 super-fun parties.
  10. ROI Mania Your Best Investment this year!
ALL NEW Camp Niche Boot Camp: Boosting Your Ad Sales Game
Nancy O'Brien, Ryan Dohrn
Designed specifically for new advertising salespeople who need new approaches and energy to sell magazine print & online advertising! Super-star ad sales trainers Ryan Dohrn & Nancy O'...
Go to the Head of the Class! Competitive Selling Strategies
Nancy O'Brien
Competition for ad dollars is fierce - media buyers have more choices than ever and limited budgets. We'll train you to WIN in competitive selling situations. Learn how to position your publication...
Digital Prospecting for Success
Ryan Dohrn
Learn how to create and execute your own Big 50 Prospect List. Digital ad sales coach Ryan Dohrn will show you a new way of prospecting 50 brand new advertisers that will save you time, effort, and...
Research = Revenue + Relationships
Nancy O'Brien
Advertising sales is a tricky business - we aren't selling widgets with warranties but a vision of who our audience is and what they can buy. Rise above the competition with critical research and...
Niche Southern-Style Welcome Reception
Niche Southern-Style Welcome Reception  We have a fantastic night lined up for you!
Debating Digital
Ryan Dohrn
Now more than ever advertisers are fleeing us for Google Ad Words, Facebook, or online only digital ad opportunities. Ad sales coach Ryan Dohrn will show you how to handle digital objections with...
Integrated Sales Mania!
Mike Obert
So what are you going to sell today?  A page in the magazine?  Maybe a banner ad? Or how about an email blast?  No, no, you have to focus on selling your event?  Urgghh! ...
Why Don't My Advertisers Like Me?
Ryan Dohrn
Hey, sales rep! What are you doing to grab an advertiser's attention?  Digital sales guru Ryan Dohrn will teach you the 5 critical steps to presenting yourself, your company and your products...
Media Buyers Speak Out
Nancy O'Brien, Lee Deas Brown, Sarah Lovingood, Shelby Greene
Yep, we're bringing back this mega-popular face-off between media buyers and YOU. The range of integrated advertising options publishers now offer makes navigating the relationship with media buyers...

About Us - Camp Niche

Carl, Nancy and Ryan


You've got the best-of-the-best magazine publishing gurus around your campfire at this jamboree. We've got a combined 600 years (o.k., more like 60 years) of publishing experience and passion for those crazy niche magazines. Whether your magazine is Consumer or B-to-B, looking to sell print, digital, or integrated:

We're ready for you!!!

carl LandauCarl Landau:
Wild, Crazy, and Always Entertaining.

MagazinesCarl is the perfect host. He's made millions starting and selling five niche magazines and two conferences & tradeshows in both the consumer and B-to-B publishing worlds.

Carl became famous 15 years ago for sending cats in the mail! He has taught his Camp Niche ad sales seminars to over 3,000 ad sales professionals. This has given him unique insight into the needs of the small-to-medium niche publishers. He started the wildly successful "Publishers Only" Niche Magazine Conference in 2007 and the Niche Digital Conference in 2009.

Nancy O'Brien:
With Nancy's training, you'll never fly coach again! Nancy got her start at Petroleum Engineer and has been on the publishing fast track ever since! She was a perennial million-dollar-plus ad sales star at Oil & Gas Journal and Electric Aviation International NewsLight & Power. As a publisher at Phillips Business Aviation Maintenance she transformed the publication into a multi-million dollar property.

Today she sells millions of dollars a year in ad sales as Associate Publisher and part-time salesperson for Aviation International News without breaking a sweat. She's an ad sales super star that is an expert at teaching how to use research and circulation to bag that big ad sales prize. 

Nancy is also the Conference Director for the Niche Magazine Conference.

Ryan DohrnRyan Dohrn: He didn't invent the Internet, but close!

360 Ad Sales TrainingRyan has been an innovative force in the marketing, promotion, and internet business since 1995. In 1996 Ryan created the revolutionary equine marketplace HorseCity.com, and later became General Manager of Morris Magazines Interactive, where he managed web strategy and online operations for 14 magazines.

Ryan is now President of 360 Ad Sales Training & Strategy, a sales consulting firm focused on developing online and print advertising strategies for magazine publishers.  Ryan is also the Conference Director for the Niche Digital Conference.