6th Annual Niche Magazine Conference
Welcome to Nashville
Niche Magazine Conference Sneak Peak

Niche Magazine Conference Rules 2012

  1. The more segmented the better -- break down your audience and provide more revenue opportunities for your advertisers and sponsors.
  2. Back to your core business -- 85% of niche publishers' profit are still coming from print. Capitalize on the new basics!
  3. Integrated Media -- connect to your audience online 24/7 on all platforms, all devices and live in person with events right for your niche.
  4. Social media, niche-style -- create a complete program with ROI that makes sense.
  5. Sales, sales, sales -- transform your sales staff into new media consultants and create the programs your advertisers want!
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You're Invited to the World's Most Niched-Out Event!

  • 100% practical sessions devoted to helping you build your publishing business and generate new revenue in your niche market.
  • Bring your Entire Revenue-Generating Team!
        > 2 Complete Publisher Tracks (max. 200 attendees)
        > 1 Camp Niche Ad Sales Training Track -- Print, Online, Integrated Sales (max. 50 attendees)
  • Small and Interactive -- Limited to the first 200 attendees. Roundtables on the topics you're most interested in -- Social Media, Integrated Ad Sales, E-marketing, Mobile, Audience Development, Content Marketing, and Budgeting & Forecasting.
  • The Niche Difference: Our (in)famous Speed Publishing, Welcome Hoedown, fabulous Nichee Award Party, coolest hotel in the world - the Hutton, and Super-fun Nashville, and much, much more!
360 Niche Keynotes
Drew Davis's picture

The Future of Digital IS Print

Drew Davis

Co Founder & Chief Strategy Officer
Tippingpoint Labs
It's not often you hear a guy who runs a successful digital agency tell you that there's value in your print magazine, but that's exactly what Drew Davis firmly believes. Maybe it's time you stop using the digital world as a scapegoat for the decline in revenue for your print product. Maybe you haven't thought about using your digital product to make a better print magazine. Maybe -- just maybe -- you need to re-think how your digital content can build a more successful print publication than ever before. Drew will blow you away with the most energetic (dare we say, Tasmanian Devil-like?) presentation style we're ever seen! You will love Drew!!!
Mike Lessiter's picture

Niche is So Bright...We Gotta Wear Shades!

Mike Lessiter

President
Lessiter Publications
Focused markets — and small, agile and knowledgeable staffs — represent the future for successful media, maintains Mike Lessiter. He will explain his company’s truly unique publishing model and how it has helped the company grow THREE-FOLD over the past 8 years (in print, online and events) while maintaining, and differentiating itself on, bedrock principles and applying them to new opportunities. A publisher with an editor’s DNA, Mike is guaranteeing at least 3 actionable takeaways for attendees or ... well, the drinks are on Carl.
Tim McMullen's picture

The Great Oz of Social Media: Myths Debunked and Strategies Foretold!

Tim McMullen

Founder & Executive Creative Director
Redpepper
Tim McMullen runs one of the most creative integrated marketing agencies in the country (we're just lucky he happens to live in Nashville). He's been way above the learning curve in implementing social media programs for over 10 years...Too many publishers let social media anxiety get the best of them. In this rapid-fire mini-keynote, Tim will dispel the 5 main myths about social media; demonstrate how to leverage your existing readership to drive significant numbers of new readers; and present concrete ideas to leverage your database and content to create new opportunities for revenue.